How to become an "instant expert" - at least sound like one!
My latest video shows you how I did it - and how you can too.
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Use my tools and tips to feel more confident in media interviews or just conversations. I'll show you how I became an "instant expert" on women and climate change for my work for the Pioneer Valley Women's March.
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Women Lead Change video for Women's Fund of Western Mass LIPPI program
This video by Cardinale Design was unveiled at the Women's Fund of Western Massachusetts Women Lead Change event on June 4, 2018 to celebrate the 8th graduating cohort of Leadership Institute for Political and Public Impact (LIPPI). It demonstrates the impact LIPPI participants have had on our communities. The Women's Fund's LIPPI program is a non-partisan initiative designed to address the need to provide women in our region with the training and support to become powerful and effective civic leaders.
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Why I March - Women activists speak out, Northampton, MA March 9, 2018.
Listen to my latest FREE webinar for women: "How to talk so people will listen."
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TEDx talk "How to make failure your frenemy"
Women Speak Up! in the news...

Learning to Speak Up At the Women's Convention
10/27/17
Ellie Shechet
DETROIT, MI—Around 11:30 AM on Friday, room 321 in Detroit’s cavernous Cobo Center was packed with women: teenagers, young women, women with babies, the odd pussy hat-wearer, all crammed in for one of eight breakout sessions kicking off this weekend’s Women’s Convention. This one in particular bore the lengthy title: “Belly, Heart, Mouth: Using the body to become a comfortable, confident and compelling public speaker.”
I hate public speaking, personally. My chest balls up and my voice gets weird; I went on a podcast recently and my brain just stopped working midway through a thought, forcing me to use a series of nonsense words to get to the end of my sentence. Apparently, I am not alone; I had anticipated a cozy, sparsely-attended pep talk, but the room was well over capacity, with attendees sprawled out on the floor and standing in the back in order to participate.
Cathy McNally, who led the session, had a warm, unassuming air. The audience shared her energy; they laughed easily, letting out regular little whoop!’s of encouragement.
“Think about the role that our heart plays,” she instructed. “For public speakers who are beginners, or who are nervous, the connection with audience is really hard, and the last thing we think about.”
“What do we want our speaking to do to our listeners?” she asked. “We want to think about not just our hearts, but our arms. Can everybody hold up their arms?” Hundreds of arms floated up. “Think about these arms, and what you want to do to the audience with these arms. Do you want to talk to the audience? Do you want to shake the audience? Do you want to pat the audience on the back? Imagine your arms are the extension of your words.”
“When the audience leaves, what do you want them to do?” she continued. “So you have to give them something that’s memorable and specific.”
We were then instructed to speak to our neighbors about what we want our arms to do. Befuddled by this slightly cryptic suggestion, my neighbor, an Indivisible organizer who prefers that I not use her name, told me that public speaking stresses her out.
“I do this job where I talk a lot to people in public, but I hate it,” she said. We talked about what she hopes to get out of the Women’s Convention this weekend. “I want more people to get out and do something, you know?” she said. “We have a lot of people who like to complain on Facebook, but they don’t show up.”
We were quickly called back to attention. McNally asked attendees to stand up and tell the group how they’d want to impact their hypothetical audiences.
A blonde woman in a purple shirt shot out of her chair. “I want to hug them when I come in, shake ‘em, wake ‘em up, and hug them again!” she hollered, to cheers and laughter.
“I want the audience to empty their pockets,” another said forcefully.
“YEEESSS!” a woman in the back cried.
One of the main takeaways of the session was fairly simple, although a few women I spoke to found it helpful. “When we breathe, we calm ourselves down, but only if we breathe into our belly,” McNally said. “When we take shallow breaths, like we do when we get nervous, it actually makes us more nervous. Always take a moment to center your breath—it’s like medicine.”
We learned about using “sticky” phrases (“forced birth,” everyone agreed, was more evocative than the standard “pro-choice” language) and drawing pictures with our words. We were asked to write down a sentence about our issue of choice, and volunteers from the audience got up one at a time to read them aloud.
“I want to keep all the orange men out of office!” one woman said, laughing.
“I want a city where there’s a generation of children that can once again enjoy the joys of being just in a bubble bath, without having to worry about being in contaminated water,” offered another.
“I want to live in a world where I, as a black woman, do not have to worry about my black significant other when he’s on the way home from work,” said a woman from the front of the room.
“I want a world where people in need, whether they suffer from the disease of addiction, homelessness or poverty, are held and lifted up instead of asked to be invisible for the comfort of the privileged.”
“I want a world where sexual assault victims don’t have to walk by their rapists on the way to class.”
“I want a United States where women will be empowered to vote their own conscience and choice, not that of their husbands.”
“I want to live in a world where people don’t have expiration dates to live in this country.”
As more attendees stood up to say their piece, the audience’s cheers grew louder. Buoyed by a sea of friendly faces, no one seemed particularly nervous. It’s easier to speak, it seems, when everyone is in agreement.
10/27/17
Ellie Shechet
DETROIT, MI—Around 11:30 AM on Friday, room 321 in Detroit’s cavernous Cobo Center was packed with women: teenagers, young women, women with babies, the odd pussy hat-wearer, all crammed in for one of eight breakout sessions kicking off this weekend’s Women’s Convention. This one in particular bore the lengthy title: “Belly, Heart, Mouth: Using the body to become a comfortable, confident and compelling public speaker.”
I hate public speaking, personally. My chest balls up and my voice gets weird; I went on a podcast recently and my brain just stopped working midway through a thought, forcing me to use a series of nonsense words to get to the end of my sentence. Apparently, I am not alone; I had anticipated a cozy, sparsely-attended pep talk, but the room was well over capacity, with attendees sprawled out on the floor and standing in the back in order to participate.
Cathy McNally, who led the session, had a warm, unassuming air. The audience shared her energy; they laughed easily, letting out regular little whoop!’s of encouragement.
“Think about the role that our heart plays,” she instructed. “For public speakers who are beginners, or who are nervous, the connection with audience is really hard, and the last thing we think about.”
“What do we want our speaking to do to our listeners?” she asked. “We want to think about not just our hearts, but our arms. Can everybody hold up their arms?” Hundreds of arms floated up. “Think about these arms, and what you want to do to the audience with these arms. Do you want to talk to the audience? Do you want to shake the audience? Do you want to pat the audience on the back? Imagine your arms are the extension of your words.”
“When the audience leaves, what do you want them to do?” she continued. “So you have to give them something that’s memorable and specific.”
We were then instructed to speak to our neighbors about what we want our arms to do. Befuddled by this slightly cryptic suggestion, my neighbor, an Indivisible organizer who prefers that I not use her name, told me that public speaking stresses her out.
“I do this job where I talk a lot to people in public, but I hate it,” she said. We talked about what she hopes to get out of the Women’s Convention this weekend. “I want more people to get out and do something, you know?” she said. “We have a lot of people who like to complain on Facebook, but they don’t show up.”
We were quickly called back to attention. McNally asked attendees to stand up and tell the group how they’d want to impact their hypothetical audiences.
A blonde woman in a purple shirt shot out of her chair. “I want to hug them when I come in, shake ‘em, wake ‘em up, and hug them again!” she hollered, to cheers and laughter.
“I want the audience to empty their pockets,” another said forcefully.
“YEEESSS!” a woman in the back cried.
One of the main takeaways of the session was fairly simple, although a few women I spoke to found it helpful. “When we breathe, we calm ourselves down, but only if we breathe into our belly,” McNally said. “When we take shallow breaths, like we do when we get nervous, it actually makes us more nervous. Always take a moment to center your breath—it’s like medicine.”
We learned about using “sticky” phrases (“forced birth,” everyone agreed, was more evocative than the standard “pro-choice” language) and drawing pictures with our words. We were asked to write down a sentence about our issue of choice, and volunteers from the audience got up one at a time to read them aloud.
“I want to keep all the orange men out of office!” one woman said, laughing.
“I want a city where there’s a generation of children that can once again enjoy the joys of being just in a bubble bath, without having to worry about being in contaminated water,” offered another.
“I want to live in a world where I, as a black woman, do not have to worry about my black significant other when he’s on the way home from work,” said a woman from the front of the room.
“I want a world where people in need, whether they suffer from the disease of addiction, homelessness or poverty, are held and lifted up instead of asked to be invisible for the comfort of the privileged.”
“I want a world where sexual assault victims don’t have to walk by their rapists on the way to class.”
“I want a United States where women will be empowered to vote their own conscience and choice, not that of their husbands.”
“I want to live in a world where people don’t have expiration dates to live in this country.”
As more attendees stood up to say their piece, the audience’s cheers grew louder. Buoyed by a sea of friendly faces, no one seemed particularly nervous. It’s easier to speak, it seems, when everyone is in agreement.